Festivals
Lollapalooza - US
Our Lollapalooza project was a thrilling adventure that brought five lucky fans and their plus ones to Chicago for an all-expenses-paid Lollapalooza experience, with T-Mobile's premium perks. We capped it all off with an exclusive bash at Club Magenta. This video is a snapshot of our passion for creating unforgettable festival moments, delivering joy and excitement to fans' lives through immersive experiences. Relive the Lollapalooza magic with us.
Austin City Limits
We orchestrated an engaging on-site activation by providing T-Mobile-branded pedicabs for free rides to festival goers who accepted a social media challenge. The buzz was infectious as festival-goers embraced the challenge, creating an electric atmosphere. To top it off, we brought back a Lolla giveaway winner and flew them to ACL for a second round of unforgettable T-Mobile perks. This project showcases our knack for crafting impactful, engaging experiences that keep the excitement alive.
iHeart Music Festival
In our iHeart project, we aimed to paint a vivid picture of life with T-Mobile during festival season, and T-Mobiles on-site activation was the perfect canvas. Amidst the scorching Las Vegas heat, T-Mobile's shaded oasis beckoned festival-goers. With T-Mobile, attendees enjoyed the luxury of cold towels, cooling fans, and exclusive merchandise. But the cherry on top was the dedicated elevated bar, providing T-Mobile customers with prime views of the main stage while indulging in these perks. We effectively conveyed that life with T-Mobile during festivals is undeniably superior to the alternative, leaving an indelible impression of the T-Mobile experience.
Electric Zoo
At Electric Zoo, we joined forces with the renowned DJs Above and Beyond to offer an exclusive meet and greet experience for T-Mobile customers. Our production shone a spotlight on the double-decker activation zone, where T-Mobile patrons crafted their own Kandi, enjoyed complimentary mobile device charging, and immersed themselves in the full spectrum of festival perks that T-Mobile had in store.