Post Production
Justin Bieber
T-Mobile's New Year’s Eve Live with Justin Bieber project stands as a remarkable achievement, earning two Clio awards in 2020—Silver Winner in the categories of Music Marketing/Experience/Activation and Partnerships & Collaborations. At the heart of this groundbreaking campaign was my pivotal role as Producer, responsible for overseeing and orchestrating the post-production of all the crucial social assets. Collaborating closely with T-Mobile and Justin Bieber, we crafted an unforgettable New Year’s Eve celebration that defied the challenges of the year. Fans eagerly secured tickets for a livestream of Justin's first full-length concert. For those unable to attend, we shared exclusive content and highlights from his performance across our social channels, enabling people worldwide to join the Bieber party and give 2021 the welcome it deserved. Our social content on Facebook/Instagram and Twitter, under my guidance, played a paramount role in driving engagement, collectively contributing to the campaign's resounding success.
Premio Lo Nuestro - 2021
In the unique landscape of Premio Lo Nuestro 2021, we faced the formidable challenge of orchestrating a remote production due to strict COVID guidelines. Despite this hurdle, we were determined to deliver an extraordinary experience to our customers. Our innovative approach allowed fans to have virtual interactions with the stars, Camilo and Evaluna, and enjoy exclusive content throughout the award show. This project showcases our adaptability and commitment to providing exceptional experiences even in the face of unforeseen obstacles, ensuring that Premio Lo Nuestro 2021 was a memorable event for all.
American Music Awards
In my role as an Associate Producer, I had the privilege of assisting the Senior Producer in a high-stakes project promoting the 2019 American Music Awards. This endeavor was particularly post-production intensive, requiring intricate rotoscoping of concert footage and the creation of an asset showcasing our client's coast-to-coast coverage. The real challenge was the tight deadline we faced, with just one week to secure both client and talent approvals. Despite the pressure, we delivered a compelling asset that not only met but exceeded expectations, underscoring my ability to thrive in fast-paced, high-demand production environments.